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Digital Digest: The Latest Tech News – Fi3 Advisors, Opto Investments

Editorial Staff

9 July 2025

Fi3 Advisors, Opto Investments
Fi3 Advisors, a registered investment advisor and multi-family office overseeing about $1 billion in client assets, said yesterday that it is partnering with Opto Investments to handle private market investing.

Opto will simplify private investment workflows for Fi3, centralizing performance data for end-client reporting and help create an annual vintage funds program customized for Fi3’s clients.

Fi3 said its partnership with Opto will increase modernization and institutionalize Fi3’s private markets offerings, which typically represent 15 to 25 per cent of client portfolios.

The move comes as wealth managers such as RIAs are increasingly encouraged to put private market investments on menus to keep and recruit clients seeking diversification and sources of return. 

Private market assets in the US totaled $14.8 trillion in 2024, according to McKinsey & Co, and have grown at close to 20 per cent a year since 2018. In just 30 months, the total market for semi-liquid funds has surged 60 per cent to about $350 billion, while net assets in private credit leapt an astonishing 151 per cent to over $188 billion in two years, according to a new Morningstar report. 

Back in 2017, Milind Mehere, founder of Yieldstreet, a US private market investment platform, said RIAs and other wealth managers that don't put alternative investments such as private equity and credit on the menu risk losing clients – an important point at a time of multi-trillion-dollar wealth transfer, and when younger clients are considering whether to stay with a firm or move.

“I believe advisors risk doing their clients’ portfolios – as well as their own careers – a potential disservice by not pursuing viable solutions to their clients’ investment needs. With investors and regulators alike focused on holding the industry to a higher fiduciary standard, it’s time to get comfortable with alternative investing,” Mehere wrote.

Empowerment
Nathan Kinney, director of investments at Fi3, said: “Our goal at Fi3 is to ‘Empower Families to Create a Generational Impact.’ The firm says it achieves that by delivering a family-office experience to families who typically don’t have access to that level of support.

As part of the arrangement with Opto, Fi3’s advisors and clients will be able to obtain automated document creation, digital signatures and integration with reporting software from Addepar. 

“A core part of our investment philosophy is meaningful integration of private markets, and Opto is helping us scale that thesis. Private markets investing has historically been resource-intensive for us, but Opto’s platform gives us cleaner data and smoother operations, allowing us to focus on what actually matters: helping our clients achieve better outcomes” Kinney said. 

Fi3 was founded in 2013.